★★★★☆
3.7 étoiles sur 5 de 662 avis
2004-05-17
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity - de David Aaker (Author)
Caractéristiques Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity
Le paragraphe suivant contient les données détaillées relatives aux Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity
| Le Titre Du Fichier | Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity |
| Publié Le | 2004-05-17 |
| Traducteur | Hemisha Layaan |
| Chiffre de Pages | 273 Pages |
| La taille du fichier | 73.27 MB |
| Langage | Français & Anglais |
| Éditeur | Delacorte Press |
| ISBN-10 | 0369608419-QNX |
| Type de Données | PDF ePub AMZ DOCM PDAX |
| Auteur | David Aaker |
| EAN | 298-0114775908-DAF |
| Nom de Fichier | Brand-Portfolio-Strategy-Creating-Relevance-Differentiation-Energy-Leverage-and-Clarity.pdf |
Télécharger Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity Livre PDF Gratuit
In this longawaited book from the worlds premier brand expert and author of the seminal work Building Strong Brands David Aaker shows managers how to construct a brand portfolio strategy that will support a companys business strategy and create relevance differentiation energy leverage and clarity
Intels brand portfolio strategy however played a critical role as well And this brand portfolio strategy could not have emerged without the brilliance of Dennis Carter Intels marketing guru during the 1990s and the support of Andy Grove at the very top of the organization Few organizations particularly in the hightech sector are blessed with such assets
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Brand Portfolio Strategy Creating Relevance Differentiation Energy Leverage and Clarity Aaker David A
In this longawaited book from the worlds premier brand expert and author of the seminal work Building Strong Brands David Aaker shows managers how to construct a brand portfolio strategy that will support a companys business strategy and create relevance differentiation energy leverage and clarity
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